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Pay-Per-Click (PPC) paid-for search engine placements – also known as “paid search,” "keyword bidding," or “sponsored listings” – are considered an essential part of the search engine marketing mix. Pay Per Click listings are affective as they put your company in front of people who have searched for your product or services keywords. P.P.C campaigns are entirely controlled by daily budgets. This means you can never pay more than you are willing to when your daily budget for clicks is spent, your advert simply stops displaying until the next day's budget begins. Pay Per Click search engines that your business can appear on include: Google, Yahoo, and MSN. |





