73% of activity online is in one way or another “related to local content”
(Google 5/07)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)

70 percent of online searchers will use local search to find offline businesses.

The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time.
Research by Kelsey Group

43%  of search engine users are seeking a local merchant to buy something offline.

54%   of search users have substituted Internet/search for the phone book

Source: comScore Networks

The Kelsey Group reports that 74 percent of Internet users perform local searches.

60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
(MIT Technology Review, April 2005, "E-Commerce Gets Smarter“)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)

117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004
(comscore qsearch, 01/2004-4/2004)

25% of ALL commercial Internet searches are conducted by users looking for local merchants
(Kelsey-Bizrate 2004)

35% of ALL searches are “local”
(DM News)